It’s official: 2025 is the year of wedding content creators!
These social-savvy pros are changing the game when it comes to capturing your big day. While your wedding photographer and videographer are focused on creating timeless, editorial imagery, content creators are there to document the behind-the-scenes magic in real time — think candid moments, TikTok-worthy trends, and everything you didn’t even realize was happening while you were busy soaking it all in.
Here at GWS, we’ve been seeing more and more couples hire a content creator to capture the unfiltered moments of their wedding day. And according to them, it’s one of the best decisions they made for their celebration.
So if you’re thinking about entering your wedding influencer era, keep scrolling for everything you need to know about hiring a social media content creator for your wedding day. We even tapped a few wedding experts and real couples to explain their hot takes on the trend….let’s get into it, shall we?!
What is a wedding content creator?
A wedding content creator is someone who captures the unfiltered moments and behind-the-scenes details from your wedding day in real time (and typically on an iPhone). Unlike traditional wedding photographers and videographers, content creators are focused on documenting candid footage that you can share on social media the very next day.
As Angelina Sarrat, wedding content creator and owner of L’Arbre de Vie, explains, “While photographers and videographers are focused on producing polished, long-form content, we document the candid BTS details your media team might miss: guest interactions while you’re tucked away soaking in the ‘just married’ feeling together, the intimate details of your decor, the whispered ‘I love you’s,’ the nervous deep breaths before walking down the aisle.”
Because every magical moment of your wedding day is worth capturing…and sharing!
Why You Should Hire a Wedding Content Creator
There’s a famous quote that says, “Enjoy the little things in life, for one day you may look back and realize they were the big things.” Cheesy? Perhaps. But it’s also true — especially on your wedding day. And that’s where wedding content creators come in!
As we mentioned above, wedding content creators are having a serious moment in 2025, and we’ve loved hearing all the real couples rave about their experiences with this new trend. Below, we’re sharing their top 5 reasons for hiring a social media content creator, as well as a few expert tips from wedding professionals in this space.
So open up your Instagram feed and let’s dive in!
1. A Wedding Content Creator Allows You and Your Guests to Stay Present
As much as we love being able to capture every special moment with the tap of a button, having a screen in front of your face isn’t the best way to live in the moment.
“One of the biggest distractions at weddings? Phones,” says Sarrat. “Instead of watching your vows with their own eyes, guests are often viewing them through a screen, trying to record every second. We change that.”
Wedding content creators capture the best content for your social media, so you and your guests don’t have to. As Sarrat says, “We provide the best of both worlds: all the social media worthy content you want, while allowing your loved ones to soak in the moment without distractions.” Win-win!
Another bonus? No ugly phones in your wedding photos (or wedding Instagram posts!).
2. You Don’t Have to Wait to See Your Wedding Photos and Videos
You’ve spent months, maybe even years, planning every tiny detail of your wedding day, from the seating chart display to the after-party snacks. But before you know it, the day is here and gone in a flash. While you typically have to wait weeks (or months!) for traditional wedding photos, wedding content creators allow you to relive every detail the very next day!
“One thing I will tell EVERYONE is to get a day-of content creator,” said the bride from a recent wedding featured on GWS. “With a content creator, she shoots it all on her iPhone, and you get it the next morning. Matt and I loved going through the hundreds of photos and videos of our wedding together the next day. We got to relive it together. That is definitely a must-have!”
No matter where you are in the planning journey, we’ve created the ultimate wedding checklist to ensure you don’t miss a thing!
3. A Wedding Content Creator Captures the Moments That Fly By
Your mom fixing your bridal veil before you walk down the aisle. Your partner stealing a kiss while no one is watching. Your wedding party dominating the dance floor. These are the moments that might go unnoticed with a traditional photographer, but are memorialized forever with a wedding content creator!
“Unlike wedding photographers, who capture still moments, content creators film the motion: the twirl of your dress, happy tears, and dance moves that photos can’t do justice,” explains Jessica Rodriguez Hanselman of Crossed Keys Estate.
Even if you’re hiring a videographer for the big day, a wedding content creator specializes in documenting the in-between moments they might miss. “Having BTS video of my family and friends is so special. Your videographers cannot be everywhere all of the time, so having someone capture the day on your iPhone is amazing,” said this GWS bride, who hired a content creator for her recent wedding.
Which bring us to our next point…
4. Content Creators Work With Your Wedding Photographer Instead of Replacing Them
The beautifully composed, high-resolution photos from your wedding day are priceless. But they also only tell part of the story. The same goes for the gorgeous cinematic film created by your videographer. To fill in the rest of the gaps, you need a wedding content creator.
“Wedding content creators capture the real-time magic, the details in between the posed shots, the spontaneous laughter, and the raw emotions, all delivered in a way that feels personal and immediate,” says Sarrat.
Plus, your wedding content creator is busy capturing the moments you miss while you’re taking your professional photos and videos. “Hire a social media content creator if you can. It was some of the best money we spent!” said this couple from a recent wedding on GWS. “I got to see all the things we missed, like guests playing our Jenga game or some of the dance moves on the floor.”
5. A Wedding Content Creator Gives You a Different Type of Photography and Videography
The stunning wedding photos you hang on your wall probably aren’t the same ones you want to share on your Instagram stories.
“Let’s clear this up: your photographer is focused on creating timeless, editorial-style images that will live in your album forever,” says Jennifer Cortiella of Cortiella Photography. “Your wedding content creator, on the other hand, is all about the now. They’re capturing the vibe of the day as it unfolds naturally — unedited, emotional, and often just plain fun.”
If your Pinterest board is filled with candid shots of couples living in the moment, laughing and dancing and letting loose, then a wedding content creator is a MUST.
“Your wedding day only happens once, but the memories — especially the fun, unscripted ones — deserve to be captured and shared in all the ways,” shares Cortiella.
What’s Next on Your Wedding Planning Checklist? We Have the Guides to Help!
Here at GWS, we’re here to help you plan your dream wedding day, from saying “yes” to the perfect wedding gown to curating the dreamiest reception table layout.
Check out our complete step-by-step wedding planning guide to bring your wedding vision to life!
And for the brides, don’t miss all of our dreamy bridal style guides, from the best after-party dresses to our favorite wedding nails to the most gorgeous wedding hairstyles.
What’s next on your planning to-do list? Drop your questions in the comments below, and follow us on Instagram @greenweddingshoes for more inspo!
