Jen Campbell Archives

Author

Jen Campbell: Author

Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

In the Millennial Pink: Modern Inspiration with Classic Appeal

Think millennial pink is on its way out? Convinced that modern design is too stark or cold? Give us about five seconds to change your mind. The creative folks behind Bash... Read more.

Dreamy Malibu Winery Wedding with an Italian Twist

A winery, rolling hills, views out of a painting, and two lovers saying yes to forever. It sounds like the premise of a timeless Italian love story but for Jennifer... Read more.

Into the Wild Blue: An Alaskan Elopement in a Glacier Lagoon

You, me, and a glacier in Alaska. They’ve been long distance their entire relationship, bouncing back and forth between Australia and Seattle. After a million... Read more.

Modern Blue + Cool Chambray Wedding Inspiration at the westdrift Manhattan Beach

Are you dreaming of a relaxed + beachy California wedding… but minus the sand? Kind of a tall order, right? Well, say hello to the westdrift Manhattan Beach! The... Read more.

What Jen’s Loving this Month: February Finds

Hey hey, all you lovely readers! How many tabs do you currently have open in the background of home goods, Pinterest goals, beauty products, or clothes? When you... Read more.

Craft Cocktails for the Ladies!

T-minus 6 days until Valentine’s Day and though we’re all about the romance here at GWS, we’re also all about a night in with the gal pals! Bring... Read more.

Colorful Wedding Inspiration with an Epic Balloon Backdrop

Looking to color outside the lines on your wedding day? Want a little something that, say…pops? We’ve certainly got a world of inspiration for you today!... Read more.

Rosé + Rose Gold: The Ultimate Galentine’s Wine + Cheese Night

Is there any better combination than rosé + rose gold? We think not! It’s that time of year again, and we can hardly wait for all the Galentine’s parties!... Read more.

The Bride Wore Bespoke Blush in this Winter Ceremony

Today’s bride has a little ace up her beautiful, billowy, blush sleeve! Steph is the PR + Marketing Manager at the Melbourne-based design house, One Day Bridal,... Read more.

Trending Now: Seeing Stars!

Lately we’ve been counting stars, and we don’t mean in the sky! Over the course of the past few months, we’ve been mystified, utterly enchanted, and quite... Read more.