Jen Campbell Archives

Author

Jen Campbell: Author

Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

For the Love of Succulents: A Southwestern-Inspired Wedding Brimming with Pastels + Pampas Grass

Pastels galore, pink and purple hues, pampas grass, cactus, and Southwestern-inspired details — those are just a few of the things we fell head over heels for... Read more.

By the Sea: Romantic Cliffside Wedding in Foggy Mendocino, California

Just a few hours north of San Fransisco is the gorgeous county of Mendocino, California. It’s an area brimming with golden fields that overlook the coast, fog... Read more.

Celestial Bridal Shower with Deep Blues + Galactic Details

It’s a love story written in the stars! When it came to designing this “owl love you more than the stars” celestial bridal shower, Francesca at 50by50... Read more.

Fashion + Flowers: A Most Perfect Duo

We’ll admit it: we might be full-grown women, but there sure is something fun about playing dress up! The team at Layered Vintage must agree, because they... Read more.

Dark and Moody Winter Wedding Inspiration

Dark + Moody Winter Wedding Inspiration Dripping with Burgundy Pops

Oh my CONTRAST! Today, we’re heading to the snowy mountains of the Pacific Northwest to the Snoqualmie Pass (about an hour outside of Seattle), for winter wedding... Read more.

DIY Rustic + Romantic Backyard Wedding in a Greenhouse

Sometimes you just know when things are meant to be… At least that was the case for Sara + Daniel! The two grew up on opposite sides of the world (specifically... Read more.

Modern Valentine’s Inspiration Featuring our Lovers Society x GWS Phoenix Dress

Valentine’s Day doesn’t have to be all about pink hues and red accents, right? Though we love a good blush pink and dusty rose, we were thrilled when we saw... Read more.

50 Shades of Pink: The Sweetest (Monochromatic) Surprise Proposal Ever!

Happy Valentine’s Day to all of you lovelies out there! We figured what better way to celebrate today, than by sharing the sweetest surprise proposal, EVER?! From... Read more.

Old Hollywood Glam Wedding (with the CUTEST Pup!)

There’s a map of the world made entirely of flowers. There’s a pup in a tux. Not to be outdone by the synchronized swimmers, of course. And at the center... Read more.

Wilderly Bride: Free Spirited Boho Wedding Dresses by Allure Bridals

You guys know we’re all about finding the latest and greatest when it comes to boho wedding dresses. We scope out all the bell-sleeved, bare-necked, lacey,... Read more.