Jen Campbell Archives

Author

Jen Campbell: Author

Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

What are Micro Weddings + Why We Love Them!

Let’s talk about wedding spectrums. On one end, there’s your average, semi-formal wedding, with approximately 200 guests. On the other end, there are casual... Read more.

Hushed Commotion Belmont hair barrette for brides

Bows, Barrettes, Bars, Oh My! All the Popular Hair Trends for Fall Bridal Hairstyles

Early this spring we rounded up our favorite bridal headpieces from ornate crowns to oversized flowers — and we put forth a little trend forecast. Fast forward... Read more.

Old Hollywood + Desert Vibes Inspired this Bespoke Palm Springs Wedding

Nothing gets us excited like the words Palm Springs and Old Hollywood wedding! How could it NOT be a dreamy day, right? Sheena and Matt married at Colony 29 and... Read more.

DIY Floral Balloon Arch

If you caught the Tropical-Inspired Bridal Shower we shared, then you surely noticed the gorgeous, colorful balloon arch at the shower! Lucky for you, this post... Read more.

Perk Up With These Buzzin’ Coffee Wedding Ideas!

Coffee lovers unite…literally!! If you love coffee, you are officially our people. We’re celebrating National Coffee Day by brewing a cup or two for... Read more.

DIY Bicycle Wheel Floral Garland

It’s officially Fall! And we couldn’t be more excited to bring you this gentle transition into Fall DIY with Afloral, who we love to use for silk flowers.... Read more.

All Things Natural: Modern Desert Inspiration with Clean White and Terra Cotta Hues

Nature, in itself, is both simple and beautiful. This is what event designers Victory & Co. Events said when they described the inspiration behind this ultra... Read more.

The New Collection from Lace & Liberty Celebrates the Modern, Fun-Loving Bride

Lace & Liberty has become synonymous with eye-catching, customizable and affordable wedding dress designs for today’s modern bride. For their latest collection,... Read more.

Glam Florals in Peach and Pink for this Romantic Lake Como Wedding

When Nadia and Marco began planning their wedding, they knew they wanted to find a great venue. Since many of their guests who would be traveling from all over the... Read more.

Introducing the GWS x Plum Pretty Sugar Floral Bridesmaids Robe Collection!

It’s an exciting day here at GWS because we finally get to reveal our latest product collaboration: the exclusive GWS x Plum Pretty Sugar Collection of floral... Read more.