Jen Campbell Archives

Author

Jen Campbell: Author

Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Whiteout Bohemian Bridesmaids for this Fall Wedding in West Idaho

Boho brides, are you sitting down? Because Alexis and Dallan’s fall boho wedding just might knock you off your feet. Among the beautiful birch trees in the... Read more.

A Fall Fairy Tale Elopement at a 12th Century German Castle

If you’ve always dreamed of your wedding day being a real-life fairy tale, look no further for your Happily Ever After inspiration! Philip and Sarah inspire... Read more.

What is Foam Free Floral Design? The Experts Weigh in: It’s Beautiful, Sustainable, and on the Rise.

“Foam Free”. It’s a phrase that’s floating around the floral industry and it’s picking up steam! You may be asking, what exactly IS... Read more.

A Palm Springs Wedding with Good Vibes and a Bold Black, Yellow and Pink Color Palette

Let the good vibes roll! We’ve got a fun one today that’s full of color, mid-century modern details, great bride and groom style and the best dance moves... Read more.

Mid-Century Modern Meets Millennial Pink Wedding Inspiration

We’re tickled pink by this gorgeous wedding inspiration that features the best juxtaposition of white and bright color. When Millennial Pink first began making... Read more.

Pink Retro Tropical Wedding at Sands Hotel and Spa

Vintage Glam Meets Tropical Pinks in this Wedding at the Sands Hotel

Christine + Alan fell in love when they were 14 years-old, but went their separate ways after high school. Little did they know, they’d reconnect and end up... Read more.

Love It or Leave It: Experts Weigh In On The Trends They Hope Stick Around in 2020

Can you believe it’s already November? As we round out 2019, we can’t help but wonder what’s next? What do 2020 wedding trends have in store for... Read more.

This Couple Married Under a Rainbow of Florals in Los Angeles

There’s no limit of inspiration you could draw from the Grass Room in Los Angeles. This building has lived many lives in its century of use; as a fish + oyster... Read more.

Rust Romance in this Industrial Fall Wedding Inspiration

We know you’re not over autumn, yet. And you’re not alone! We still want ALL of the warm, rust-orange, brown + gold colors. Good thing Rebecca Carpenter... Read more.

Relaxed Outdoor Wedding Vibes With 1970’s Inspiration + Dried Florals

Heads up! Incredible wedding inspiration ahead!! Not a single detail was missed in Amanda + Jacob’s gorgeous outdoor wedding. Amanda, who is the founder of... Read more.