Jen Campbell Archives

Author

Jen Campbell: Author

Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

10 Wedding Day Upgrades to Instantly Elevate Your Aesthetic

Every couple dreams of a wedding that feels distinctly “them,” but to truly elevate your big day and leave your guests in awe, it’s all about those well-thought-out... Read more.

Say ‘I Do’ in Full Bloom: Stunning Floral Wedding Gowns by AW Bridal

When it comes to making a bold, unforgettable statement on your wedding day, a floral wedding dress might just be the show-stopping piece you’ve been dreaming... Read more.

Ultimate Wedding Budget Breakdown (Plus 16 Insider Tips to Save Big

Planning a wedding is equal parts thrill and (let’s be real) budget juggling act. With so many moving parts—like venue, catering, photography, and those sneaky... Read more.

How to Confidently Choose Your Wedding Venue Without Touring in Person

Choosing the perfect wedding venue is one of the biggest decisions you’ll make in your planning journey—it sets the tone for everything from your decor to your... Read more.

Most Romantic Airbnbs to Book for Honeymooners in 2025

We’ve curated everything from hip desert houses to most-wished rentals by state, but nothing as thoroughly dreamy as this! If you’re booking a honeymoon... Read more.

Top 10 Most Popular Real Weddings of 2024

All of us here at GWS have it pretty good: we spend the whole year looking at the gorgeous, creative, romantic weddings you pour your hearts + souls into. It’s... Read more.

beautiful three tier floral wedding cake with blush pink icing

61 Wedding Cake Ideas + Cake Expert Tips

Today we’re breaking down the sweetest part of the wedding planning process — aka, our favorite wedding cake designs and ideas! Whether you prefer traditional... Read more.

107 Best Father Daughter Dance Songs To Play At Your Wedding

Father daughter dances are a staple at weddings. They represent the connection between two people who have spent their whole lives together. With that being said,... Read more.

groomsmen and groom gathering together wearing black mens wedding suits

43 Best Mens Wedding Suits for the Groom – Unique Suit Ideas

Step right on up guys because now is YOUR moment…we’re rounding up the best mens wedding suits for dapper grooms! So much focus is given to wedding dresses,... Read more.

Why Going Digital with Your Wedding Invitations is a Total Game-Changer

If you’re planning a wedding, let us introduce you to your new BFF: Lovebird. This all-in-one wedding platform is changing the game for modern couples, starting... Read more.