Jen Campbell Archives

Author

Jen Campbell: Author

Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

bride standing with mother of the bride wearing a neutral tone pant suit

19 of the Best Mother of the Bride Pant Suits

Bridal fashion is important, don’t get us wrong, but we can’t possibly forget the mother of the bride! If you’ve been on the search for stunning... Read more.

example of a couple eloping in the desert while the bride reads the wedding vows she wrote from a small template journal

How to Write Your Wedding Vows: Free Template Outline + Examples

Many people think you have to be a writer, well-spoken, or Shakespeare himself to write your own wedding vows. In truth, the only thing you really need to write... Read more.

bridal party walking down a road with the bride while wearing colorful bridesmaid dresses ordered online

The 23 Best Places to Buy Bridesmaid Dresses Online

Looking for the best places to buy bridesmaid dresses online that your “I do” crew will be obsessed with? We’ve got you covered! Choosing your... Read more.

Park Hyatt Aviara: Your Dream Wedding Venue in Southern California

Imagine exchanging your vows with the serene beauty of Southern California as your backdrop, the scent of the ocean mingling with lush garden blooms. Welcome to... Read more.

Modern Art Meets Indian Tradition In This Beautiful British Columbia Wedding

Erin + Manny are from two different cities in Canada that are about two and a half hours apart. When they fell for each other, they made an adventure of meeting... Read more.

pop champagne digital engagement card lovebird

Digital Engagement Announcements Are the Chicest Way to Share Your Big News!

So, you said “YES!” — cue the happy tears, the giddy grins, and, of course, the all-important engagement announcement. But in 2025, a simple Instagram... Read more.

21 Late Night Snacks Your Wedding Guests Are Going To Love!

When the dance floor starts to quiet down and the real cravings kick in, your late night wedding snack game needs to be as unforgettable as your “I do.”... Read more.

10 Wedding Day Upgrades to Instantly Elevate Your Aesthetic

Every couple dreams of a wedding that feels distinctly “them,” but to truly elevate your big day and leave your guests in awe, it’s all about those well-thought-out... Read more.

Say ‘I Do’ in Full Bloom: Stunning Floral Wedding Gowns by AW Bridal

When it comes to making a bold, unforgettable statement on your wedding day, a floral wedding dress might just be the show-stopping piece you’ve been dreaming... Read more.

Ultimate Wedding Budget Breakdown (Plus 16 Insider Tips to Save Big

Planning a wedding is equal parts thrill and (let’s be real) budget juggling act. With so many moving parts—like venue, catering, photography, and those sneaky... Read more.