Jen Campbell Archives

Author

Jen Campbell: Author

Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Why The Royal Hawaiian in Waikiki Is the Dreamiest Wedding Destination on the Island

If a pink palace by the sea sounds like the stuff of wedding dreams…you’re not imagining it. Say aloha to The Royal Hawaiian, one of the most iconic (and photogenic)... Read more.

Where to Shop for a Wedding Dress in Los Angeles

Hey hey, to all of our darling brides-to-be! Have you imagined what your dream wedding dress looks like? Perhaps you have no idea, you just have a feeling you’ll... Read more.

vintage engagement ring with a maximalist halo that is a top trending style for 2025

The Top 5 Engagement Ring Trends for 2025

Say goodbye to the solitaire-only era. In 2025, engagement rings are getting the maximalist makeover we didn’t know we needed — thank you, Gen Z! According to... Read more.

unique personalized couples portrait illustration wedding gift ideas

56 Best Wedding Gift Ideas – Unique Gifts Couples Will Love

It’s time to celebrate the newlyweds, and we’re rounding up the best wedding gift ideas for the occasion! While shopping the registry is always a safe... Read more.

ballet sneakers ballerina sneakers roundup

Ballet Sneakers Are the Cool-Girl Shoe Trend You’re About to See Everywhere

Move over chunky dad sneakers — 2025 is all about ballet sneakers. This new It-girl footwear trend is the perfect blend of delicate ballet flats and sporty street... Read more.

49 Best Mother’s Day Gifts To Make Her Feel Extra Special

There’s just no one quite like mom and when Mother’s Day comes around, it’s the time to go all-out with quality time together and spoil... Read more.

couple with romantic wedding day style wearing a blue floral gown and a classic black tux

A Step by Step Guide to Defining Your Wedding Day Style

Let’s be honest: “finding your wedding day style” sounds dreamy until you’re 57 pins deep into your fourth Pinterest board, wondering if you’re cottagecore... Read more.

Tennis Bracelets are Having a Major Moment—Here’s Why Brides Can’t Get Enough!”

If there’s one piece of jewelry that’s been quietly dominating the accessory scene in 2025, it’s the classic tennis bracelet. This timeless strand... Read more.

intricate blossoming fairytale tulle red wedding dresses

31 Beautiful Red Wedding Dresses We’re Obsessed With

Move over white, because our new favorite bridal color has just entered the chat. Vibrant, bold, and oh-so romantic, red wedding dresses are here to turn up the... Read more.

women wearing elegant floor-length gowns in green and purple colors from AW Bridal

The Best Black-Tie Wedding Guest Dresses That Won’t Break the Bank: Chic, Affordable Looks from AW Bridal

Picture this: you open your closet, hunting for the one that says, “Yes, I RSVP’d ‘glamorous.'” But nothing feels right. Everything screams... Read more.