Jen Campbell Archives

Author

Jen Campbell: Author

Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Tennis Bracelets are Having a Major Moment—Here’s Why Brides Can’t Get Enough!”

If there’s one piece of jewelry that’s been quietly dominating the accessory scene in 2025, it’s the classic tennis bracelet. This timeless strand... Read more.

intricate blossoming fairytale tulle red wedding dresses

31 Beautiful Red Wedding Dresses We’re Obsessed With

Move over white, because our new favorite bridal color has just entered the chat. Vibrant, bold, and oh-so romantic, red wedding dresses are here to turn up the... Read more.

women wearing elegant floor-length gowns in green and purple colors from AW Bridal

The Best Black-Tie Wedding Guest Dresses That Won’t Break the Bank: Chic, Affordable Looks from AW Bridal

Picture this: you open your closet, hunting for the one that says, “Yes, I RSVP’d ‘glamorous.'” But nothing feels right. Everything screams... Read more.

Best Wedding Shoes for Every Style & Budget in 2025 | Ultimate Guide

Editor’s Note: At Green Wedding Shoes, we blend expert bridal advice with a passion for fashion — think of us as your chic big sister in the world of wedding... Read more.

The 32 Most Unique Wedding Venues in the United States

Finding the perfect wedding venue is no small feat, trust us….soon after getting engaged, you’ll ask yourself, “Where should I get married?!”... Read more.

7 Things to Consider Before Booking a Non-Traditional Wedding Venue

Booking your wedding venue is arguably the most important planning decision you’ll ever have to make. The venue sets the tone for your entire day. It’s... Read more.

From Bland to Brand-New: A Fresh + Fun Guest Bathroom Makeover

Remember our main bathroom remodel I shared last year? We’ve been itching to reveal another dramatic transformation from our home renovations, and we promise it... Read more.

fairytale tiered tulle embellished mint green wedding dresses

25 Pretty Green Wedding Dresses for an Unexpected Dream Look

Here at GWS, it’s no secret that we have an affinity for green. And while we’re loving all the recent colorful gowns coming down the aisle (from blue... Read more.