Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Inspiration from The NotWedding

The NotWedding is not your typical bridal show. They select their favorite vendors and throw a big fake wedding! By doing this, it allows the “wedding guests”... Read more.

Addicted to Anemones

Anemones are such a unique, beautiful flower. I’m a huge fan. I love how they can work for a modern wedding or a more vintage inspired wedding. They come in... Read more.

Jessica Rust Designs

One of my favorite things from the awesome B-List Gift Bag, was this adorable birch tree mug from Jessica Rust Designs. She sells personalized dinnerware –... Read more.