Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology
floppy hats

Bridesmaids + Floppy Hats?

Reader Christina wrote me with this question: My best friend is getting married in Florida and we were thinking about bridesmaids wearing floppy hats (maybe in butter... Read more.

Fun Tissue Pom Poms

I was walking around this weekend and noticed a beautiful store window with gorgeous tissue pom poms hanging. I know it’s not a new idea, but they can really... Read more.

RIFLE event design by Anna Bond

Remember Anna Bond’s beautiful wedding I posted a few months ago? Well, did you know she has her own design company? RIFLE event design specializes in hand... Read more.

Inspiration from The NotWedding

The NotWedding is not your typical bridal show. They select their favorite vendors and throw a big fake wedding! By doing this, it allows the “wedding guests”... Read more.