Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

One amazing dress!

I’m totally loving this dress by Australian designer Alex Perry – what a piece of art! Stunning photos by John Michael Cooper.... Read more.

The Best Veil Yet?

Remember this beautiful vintage session from last month by the super talented Kelly Moore? Well, she sent me another session and it is equally as stunning. I love... Read more.

A Boat + Balloons = Cute Photos

Sarah Yates sent me this cute engagement session she photographed. I love balloons with a boat and a cute hat :) And how cute is this wedding photo she captured?!... Read more.

Sewing Patterns as Inspiration

While looking for tissue pom poms for a post last week, I stumbled across some ideas using old sewing patterns. I love this – especially if you are looking... Read more.