Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Reader Wedding Invitations

Jon and Erin sent me their wedding invitations and I just had to share! I love the cute illustration on the front of them. Jon is an illustrator and designed the... Read more.

Introducing The B-List!

This past weekend, I had the pleasure to attend the first-ever wedding blogger conference, the B List, organized by Vané of Brooklyn Bride and Anne of From I Will... Read more.

Typography at the Table

David Stark was the event designer for the 125th year anniversary of the Metropolitan Opera, and I LOVE his idea for the centerpieces. “Instead of over-the-top... Read more.
utah engagement session

An Engagement Session in Utah

Jill Thomas sent me this beautiful engagement session she photographed in Utah. Jill is making the move out here to socal this summer, so I’m excited to start... Read more.

Vera Wang Maids Collection

Vera Wang has just announced that her Maids Collection will be available online. The Maids Collection, which range in price from $180 to $250, is available in all... Read more.

Plantable Cards

Happy Earth Day!I was looking for some unique green ideas for this post, and stumbled upon the coolest idea – plantable cards! The paper is embedded with wildflower... Read more.