Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Scratch Weddings

I know music is so important for a lot of couples and you want to make sure you hire the right DJ, so today let’s talk DJs and let’s talk Scratch Weddings! Not... Read more.

DIY: Flannel Lanterns

One of my favorite stores is Free People. I just love their bohemian inspired clothes and the creative ways they decorate their stores. Well, the fall displays... Read more.

Friday Favors!

Hope everyone had a lovely week and has fun weekend plans lined up! It’s supposed to continue raining here in LA throughout the weekend, so hoping to get some... Read more.