Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology
nursery with mur decals

Sienna’s Nursery

I’m so excited to share Sienna’s sweet nursery with you all today! If you’ve been following our baby series for the past few months you probably... Read more.
bride and groom

Mid-Century Wedding Inspiration

The inspiration for today’s gorgeous shoot comes from mid century furniture (which was all rented from Swanky Couch) – along with a super cool VW bus!... Read more.

Montana Prairie Inspiration

Today’s lovely styled shoot is from some of Montana’s best and is filled with pretty prairie inspiration! The shoot takes place on a private ranch nestled... Read more.
gatsby reception

A Modern Gatsby Party

Opulence. Glamor. Luxury. These are just some of the words one might associate with the ‘Roaring 20s’ era portrayed in F. Scott Fitzgerald’s novel,... Read more.

Introducing The GWS Shop!

Exciting news lovely GWS readers! This morning we launched The GWS Shop! What’s the GWS Shop you ask?   We get a lot of emails asking, “How can I make... Read more.