Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology
bright bouquets

Found My Checkmate

For this fun Found My Checkmate shoot, Carly Rae Weddings and Michelle Kim Photography teamed up to blend two bold ideas (a bold checker pattern and bright artistic... Read more.
bride

Bohemian with an Edge

Totally loving the bohemian rocker vibe of this lovely shoot from Jen of Birds of a Feather! Inspired by Palm Springs and the amazing light there, she came up... Read more.

Get the Look: The Great Gatsby

Have you lovelies checked out the new GWS Shop yet? So many great dresses, invites, shoes + more to create your own GWS styled wedding!  I’m hoping that... Read more.

DIY: Spring Flower Crown

It’s no secret how much I love flower crowns! Such a bohemian chic way to style your hair for your wedding or a fun photoshoot. Last year I shared a fun... Read more.