Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Get the Look: Boho Moroccan

We love the combo of Boho + Moroccan from the Boho Moroccan Wedding Inspiration we shared earlier today, so we thought that would be a great mix for our Get the... Read more.

Melinda Rose Heirloom Bridal

Let’s talk about hairpieces. I’m pretty jealous of all the great options available for brides these days! If you are looking for a romantic hairpiece... Read more.

DIY: Animal Table Identifier

We have a fun + easy to recreate DIY today from our DIY contributors, Going Lovely. This playful animal table identifier is the perfect way to bring some whimsy... Read more.
red white and blue bride

Nautical Wedding Inspiration

With today being Memorial Day, this red, white + blue nautical themed shoot seemed so perfect to share with you lovelies! Nautical is always popular for summer... Read more.
umbrella filled with flowers

April Showers Bring May Flowers

Inspired by the phrase “April showers bring May flowers,” the team for this lovely styled shoot (led by stylist Lindsey Zamora and Amanda Jameson Photography) wanted... Read more.