Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology
Down the Aisle Banner DIY

DIY: Down the Aisle Banner

We love fun “Here Comes Your Bride” banners for the flower girl or ring bearer to carry down the aisle, so we asked the creative gals at Smitten on... Read more.

Say Thank You with Postable

I think we all can agree that there aren’t really many negatives when it comes to weddings, but if I absolutely had to pick something, it might be writing,... Read more.