Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology
bridesmaids

Gold + Pink Wedding Inspiration

Get ready to swoon over this super gorgeous styled shoot highlighting one of my absolute fave color combos, pink + gold! Sara from confetti & co., the designer... Read more.
winifred bean

GWS Chats with Winifred Bean

I have such a fun treat for you guys today! If you haven’t yet heard of Winifred Bean, let me introduce you to this uber-gorgeous wedding dress line + the... Read more.
DIY Flower Block Wreath

DIY: Flower Block Wreath

The key to these darling little flower blocked wreaths from our DIY contributor Christy of One Handspun Day is in the flowers you choose. Use an assortment of... Read more.