Jen Campbell Archives

Author

Jen Campbell: Author

Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Handmade Canadian Barn Wedding: Katy + Tyler

Katy + Tyler’s handmade Canadian barn wedding incorporated some of our favorite things: a sweet, underlying camp theme? Check. The perfect balance of vintage... Read more.

DIY: Giant Fringe LOVE Letters

Today we are sharing how to make those giant fringe LOVE letters you saw from our GWS booth from The Cream Event! These letters would make a super fun ceremony backdrop,... Read more.

Intimate Texas Garden Wedding: Maya + Juan Pablo

Maya + Juan Pablo always dreamed of a day that had a whimsical, secret garden-like-feel. Where playful color scheme of reds, creams, greys and mints could mingle... Read more.

Western-Inspired Ranch Wedding: Natasha + Sean

Since Natasha + Sean have quite the story to tell, we’ll keep it short + sweet! Because of the government shut-down last October, their western-inspired ranch... Read more.

Custom Bridesmaid Gifts from Bip & Bop

If you’re trying to decide what to get your bridesmaids (aka fave ladies) as a token of thanks for being by your side on the big day, be sure to check out... Read more.

Urban Meadow Wedding Inspiration

Sometimes we think we have to pick: Urban + Sparse or Rustic + Lush. The talented ladies behind today’s gorgeous wedding inspiration set out to prove that... Read more.

Elegant California Barn Wedding: Mimi + Alan

When Mimi tried to describe her wedding vision to her planner, Joelle of A Charming Occasion, the phrase Paris meets Texas in Santa Barbara was thrown around.... Read more.

Wedding Inspiration from Dark Florals

One of the best things about the enormously creative wedding community that has been steadily building over the past several years is the concept of balking tradition... Read more.