Jen Campbell Archives

Author

Jen Campbell: Author

Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Now THIS is How to Repurpose Ceremony Flowers for the Reception!

The best way to save money on your wedding flowers and get the most bang for your buck? Simply repurpose them! A stunning ceremony arch doesn’t need to go... Read more.

Italian Wedding Inspiration with a Canopy Made of Pampas Grass and Fairy Lights

Picture a fairy-tale wedding. Now, add to it a few hundred stems of fully pampas grass and fairy lights (ten thousand, at least), and set it in one of the world’s... Read more.

A Live Streamed Backyard Wedding in Los Angeles With a Rust + Sky Blue Color Palette

Covid-19 threw challenge after challenge at Julie + Gene, but in the end, they turned everything around to hold a special backyard wedding to end 2020 with a celebration.... Read more.

Links + Loves: The Target Bowl (Yes, Bowl) That’s Selling Fast + An Heirloom for Your Wedding

Welcome to Links + Loves! Let’s jump right in… This week, we released a MAJOR, hyper-researched article for anyone planning a wedding right now. A massive roundup... Read more.

The Brides Wore Black for this Edgy + Romantic Wedding in the Redwoods

Shayna + Kada are bringing the drama today with some seriously edgy bridal fashion (looking at you, black wedding dress) and a most romantic wedding in the redwoods!... Read more.

Dark vs Light: A Black Swan Inspired Shoot With Two Tulle Gowns + Old World Details

Dark versus Light. Soft versus Hard. Sweetness versus Seduction. This was the theme for this Swan Lake Inspired Styled Shoot that took place at Hycroft Manor in... Read more.

Self-Care + Wellness When Wedding Planning Covid Style From The Experts

How is wedding planning going? Unfortunately, we didn’t leave the pandemic behind like we did with 2020. There are still many challenges while working through... Read more.

Luxe + Moody Winter Wedding Inspiration Near a Royal Family Retreat

If it’s good enough for the royal family, it’s good enough for us! This moody winter wedding inspiration is filled with luxe floral details and modern-fairy... Read more.

This Light-Inspired Wedding with Chandelier Decor Has a Significant Meaning

One of the simplest ways to make a wedding unique to you is to infuse it with meaningful elements. Simple, at least, in theory. But we’ve found that if you... Read more.

Stunning + Stress-Free Wedding Flowers With The Bouqs Co.

Take the worry and stress out of choosing your wedding flowers with the wonderful + affordable options from The Bouqs Co. Weddings & Events! Bouqs Weddings knows... Read more.