Jen Campbell Archives

Author

Jen Campbell: Author

Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Spanish-Inspired Fall Bridal Shower Inspiration with Vibrant Colors + Decor

Fall in California is a season like no other! The temps drop (slightly) and the sunlight takes on a warm glow that’s enough to warrant a fresh pair of boots.... Read more.

Whimsical Garden Wedding with a Boho Spin in the Center of Big Sur

It’s no secret that Big Sur has a LOT to offer. From the mountains to the sea, there’s something for everyone. And for Nadia + John, creating a whimsical... Read more.

Links + Loves: $5 Target Fall Decor + Fall Finds for Pets

Welcome to this week’s Links + Loves! We welcomed the first day of fall with this perfect roundup of boots for your wedding day — or for any crisp, fall day,... Read more.

The Desert Meets the Sea in this Stunning Ethical Wedding Inspiration

If you’re looking to plan a sustainable + ethical wedding, this editorial is proof that you can design a beautiful day without all the waste. We’ve covered... Read more.

flowering minds owner alyssa in the studio

How to Become a Florist

Tell us if this sounds like you: You know you’re creative and you know you’re talented, but you’ve yet to harness that talent the way you want.... Read more.

The Coolest Wedding Boots for Your Wedding Day or Elopement

Step on up to the most rad trend in bridal footwear: wedding boots for your special day! Our GWS brides LOVE a good bridal boot or bootie. A fun alternative to heels... Read more.

Modern Texas Wedding With Terracotta Neutrals + White Bridesmaids Dresses

Virginia + Jake moved to Texas (her home state) shortly before their wedding, so their modern wedding day was all about showing a little southern hospitality to... Read more.

43 Songs to Play While You Cut the Cake!

Ok, so probably not one of the top things on your list, but it’s a fun one! Let’s talk about songs to play while you cut your wedding cake! You could... Read more.

The Bride Stunned in a Black Dress for This Modern Alfresco Wedding

We have a VERY special wedding to share today! Emily, the lovely bride, is the talented wedding photographer behind Anna Delores Photography, friend to GWS, one... Read more.

Links + Loves: Diana-Inspired Sweatshirts + a TikTok That’s Pure Serotonin

Welcome to this week’s Links + Loves! Yes, it’s mid-September and no, it’s not too early to think about your Halloween costume. Here’s a huge... Read more.