Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology
succulent trees and holiday cocktails

A Modern Cali Christmas Party!

Last weekend I was invited to a California Christmas party along with some of my other favorite designers + bloggers. Hosted by Leila Khalil of Be Inspired PR and... Read more.

Friday Favors + Holiday Fun

Happy Friday everyone! Hope you all had a wonderful week. Some big news for myself + GWS! For those of you that didn’t know, I have been working fulltime as... Read more.

DIY Felt Mistletoe

How cute is this!? Maddy from Somewhere Splendid and Shauna of Shauna Younge Dessert Tables sent over this adorable DIY for me to share with you guys – thanks... Read more.