Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

A Hong Kong Wedding: Erin + Ben

Today we have a lovely wedding all the way from Hong Kong! Thanks to Brandon + Kristen Kidd for sharing this wedding with us today. Erin + Ben are originally from... Read more.

My Favorite Bouquets from 2010

This week we are looking back at some of my favorites from the past year. There have been so many amazing weddings, styled shoots + gorgeous wedding details shared,... Read more.

A Pretty Holiday Table

I wanted to wish everyone a very Merry Christmas + a Happy New Year from our family here at GWS to your family! I hope you have a wonderful time with family + friends.... Read more.