Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

An Irish Love Shoot

With St. Patty’s day tomorrow, this lovely Irish Love Shoot seemed like the perfect way to end the week! Lukas VanDyke Photography wanted to photograph... Read more.

DIY: Neon Toe Shoes

For those of who were at The Cream event the other week, you probably saw our cute neon toe shoes we made for the event. Well, today I’m going to share how... Read more.

Hunger Games Wedding Inspiration

We sharing some of our excitement for Hunger Games today at GWS! For our second shoot (if you missed the first one see Katniss + Peeta’s wedding inspiration... Read more.