Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

A Different Take on Cake

Let’s talk cake this morning! Never too early for dessert right? :) With so many reasons to celebrate at a wedding, and so many inspired bakers out there,... Read more.

DIY: Fringe Triangle Garland

Hello Green Wedding Shoes readers! I’m Natalie from Mint Love Social Club and I so excited to have both my wedding featured here today and get to share a... Read more.

Wedding Flower Breakdown

I absolutely love the flowers from Natalie + Chris’ Palm Springs wedding we shared this morning, so I’m excited to welcome Chelsea Kline of Hello,... Read more.