Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Claire La Faye Wedding Gowns

I’ve been a big fan of Claire La Faye‘s wedding dresses for a few years now – in fact, you might remember I first featured one of her dresses a few... Read more.

Little Dress Book

Today I wanted to introduce you lovelies to a super useful site for those on the search for the perfect dress! On Little Dress Book, you can search for bridal... Read more.

Where It All Begins

We love sharing that your wedding inspiration can really come from anywhere – even a favorite song or album you share as a couple! And that is exactly what inspired... Read more.

Head Over Heels For: Arrows

We are huge fans of incorporating arrows into your wedding details – we even have an arrow in our logo! :) We’ve been seeing some fun details from weddings... Read more.

Introducing Val Marie Paper

This morning I’m excited to announce a brand new paper company – Val Marie Paper! Valerie started her own event planning company Southern Fete 4 years ago... Read more.