Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology
bridesmaid dresses

Whitney Deal 2013 Collection

Whitney Deal just launched her 2013 collection of wedding, bridesmaid, and garden party dresses and I’m excited to share them today with you lovelies! With... Read more.
DIY mimosa bar

DIY: Colorful Mimosa Bar

Did you see the colorful Mimosa Bar from our Sip & See last week? I wanted to share more photos from it and share how you can create this for your own bridal... Read more.
easter bunny

Springtime Easter Inspiration

I’d thought we’d end the week with this lovely Easter inspired shoot! A pretty pink dress, floppy eared bunny and gorgeous floral crown (made of white... Read more.
hello baby shower

Sip & See Baby Shower

Since our sweet Sienna was born 5 weeks early, we didn’t have a chance to throw a baby shower before her arrival. So, I thought it made perfect sense for us... Read more.