Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology
giant paper flower

Paper Flowers + Springtime Love

If you’ve been loving the trend of paper flowers lately here on GWS, then today we have another treat for you! HoneyBee Events (out of Nashville, Tennessee)... Read more.

UGallery Wedding Registry

There are lots of different types of registries out there, but today I’m excited to share a brand new type of registry for all you art lovers – UGallery... Read more.
bride and groom

Polka Dots + Florals for Spring

My lovely friend Summer is a pretty talented stylist. I love that she has been running workshops for photographers where she not only creates a gorgeous styled shoot... Read more.
marquee_letters_diy

DIY: Marquee Letters

Here are GWS, we love using giant letters for your wedding day decor! One of the most popular styles are marquee letters. It can be a bit hard to find the perfect... Read more.