Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology
succulent bouquet

Emerald Wedding Inspiration

We can’t get enough of the Pantone’s color of the year – Emerald! This lovely shoot was sent over by the talented Kristy of Momental Designs and was... Read more.
star garland

DIY: Star Garlands

Did you love the star garland from the Modern Star Wars Wedding shoot we shared this morning? Well, they are pretty easy to make for your own wedding or party and... Read more.

DIY: Paper Flower Garland

We loved the paper flower garland from the lovely shoot we shared earlier today, so we asked HoneyBee Events to share how they made it so you lovelies could recreate... Read more.