Jen Campbell Archives

Author

Jen Campbell: Author

Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Texas Warehouse Wedding: Emily + Matt

Think that a wedding can’t incorporate red, white, and blue without looking patriotic? Trust us, your feelings are about to change! Emily + Matt’s Georgetown,... Read more.

Our Favorite Wedding Invitations from Minted + a $3500 Giveaway!!

Minted is one our favorite wedding resources out there. We just can’t get enough of their gorgeous invitations + paper goods, and love that their designs... Read more.

Romantic Wedding at The Bachelor Mansion in Malibu: Amy + AJ

We know there are lots of Bachelor fans out there, so we thought this super romantic wedding at the villa used for the tv show would be a fun treat to share with... Read more.

Seasonal Flower Guide: Summer

Friends, we are SO excited about a brand new column we’ve been working on for you, featuring one of our most favorite topics: flowers! Our seasonal flower... Read more.

Flower Farm Foraging with Bows + Arrows

In keeping with our flower-filled Thursday here at GWS, we thought this sweet film from Bows + Arrows would be a perfect addition to an already pretty day! The... Read more.

How to Shop the LA Flower Market

For true DIY brides, it doesn’t end with crafting guest favors or painting your table numbers. One of the most ambitious (and fun) DIY projects you can take... Read more.

Vibrant Morning Beach Elopement Inspiration

Mornings feel like an underrated time of day to tie the knot, right? We’re not sure why, but maybe it’s the daunting idea of making your closest friends... Read more.

Rustic-Bohemain Wedding in the Redwood Forest: Ashley + Cheyne

We’re not sure there is a prettier place to exchange your vows than the middle of a forest of redwoods. Case in point: Ashley + Cheyne’s rustic-bohemian... Read more.

Dreamy Mountain Bridal Inspiration

We love the idea of a special portrait session just for the bride. It’s the perfect chance to take advantage of a fun backdrop, carry pretty blooms, and –... Read more.