Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology
Modern Miami Beach Wedding

A Modern Miami Beach Wedding

Tricia + Dan are both creatives in Brooklyn, and upon a birthday celebration in Miami, the two of them thought, “Hey, this is a super fun place and pretty easy... Read more.

Tropical Key West Wedding

Do you remember this tropical bridal shower we featured a few months back, with the ADORABLE donut wall? Well that bride-to-be, Chloe, and her beau, Gabe, just tied... Read more.
Daisy Flower Inspiration

A Year of Flowers: Daisy

Hey there, flower child! It’s time for this month’s installment of our “A Year of Flowers” mini-series with Poppy + Mint Floral Company! April’s... Read more.

DIY Greenery Hairpiece

Today we are sharing a super on-trend hairpiece for your wedding day, inspired by the Pantone color of the year — greenery! This piece is perfect for a boho-inspired... Read more.