Jen Campbell Archives

Author

Jen Campbell: Author

Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

A Sweet Baby Shower With Modern-Boho Details

How do you throw a baby shower for someone who’s full time job is to create day in and day out? Momma-to-be, Alexis, is the creative genius behind The Shift... Read more.

This Couple Said I Do in the Middle of Their Hometown Street!

Sarah and Joe are uncomplicated, romantic, and grounded in their style… But last-minute construction issues arose, and made things a tad complicated. The duo figured... Read more.

You’ll Fall Head Over Heels For These Wedding Gowns

Oh boy, do we have some eye candy for you guys today!! The team at Lovely Bride jetted off west in search of sunshine to shoot the latest bridal fashion to hit... Read more.

A Wedding at an Abandoned Train Station in Prague

Have you ever seen a wedding held in an abandoned train station? No? It’s definitely a first for us, too! And we’ve got to say… It’s pretty darn SPECTACULAR.... Read more.

Folky Elopement Inspiration With Golden Tones

Today’s inspired shoot brings a whole new meaning to golden hour! All the bohemian details, from the couple’s style to Rachel Lynn Photography‘s... Read more.

Vintage Meets Urban at this Downtown LA Wedding

She loves all things vintage and ornate. He loves all things urban and modern. Combining those two styles, they really had the best of both worlds by getting married... Read more.

Home Tour: Mid-Century Modern “Poff Pad”

We’ve got a thing for Danielle Poffenbarger, otherwise known as Danielle Poff… this darling photographer captured our GWSxMumu dresses last year and... Read more.

A Rustic Asheville Wedding for the Founders of East Fork Pottery

Today’s wedding features the creative duo behind our latest obsession, East Fork Pottery! You may have seen our post on Instagram stories about these beautiful pieces,... Read more.

Ditch the Diamond — Alternative Engagement Rings Featuring a Colored Stone

Who ever said an engagement ring needed to be a diamond? Actually, De Beers did, in 1947, with the slogan of, “A Diamond is Forever,” — and convinced generations... Read more.

4 Picture-Perfect Honeymoons With Luna

Picture this: you’ve booked the venue, hired a florist, picked a bridesmaid dress that all your girls love (well, mostly), had a few harmless snafus with... Read more.