Jen Campbell Archives

Author

Jen Campbell: Author

Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Shopping Guide: Stylish Flower Girl Fashion

Today on GWS, it’s all about the little ones — flower girls, in particular! Whether you want these darling ladies to match your ‘maids, or *almost* steal the... Read more.

If Stevie Nicks Got Married Today, Here’s What It Would Look Like

Starting with a soundtrack of southern rock and folk from the 1970’s, the team behind today’s styled shoot imagined a modern-day Stevie Nicks getting married…... Read more.

What to Wear to a Cocktail Party with Pronovias

Need a wardrobe refresh? Have you been looking for the *perfect* something to wear to the next cocktail party? Introducing the new and incredibly elegant 2018 Pronovias... Read more.

Neon Wedding Inspiration with Refined Details

Neon, meet bohemian. The unlikely pairing totally comes to life in today’s styled wedding shoot from Danielle Poff and her photography workshop! For every... Read more.

Elegant Urban Wedding With Floral Swings

A venue built as an Italian villa in the 1920’s, floating floral swings at the alter and reception, berry + gold toned details, a dog taking a bite out of... Read more.

Rustic Elegance on a Ranch in San Luis Obispo, California

When Grace + Mike stumbled upon Santa Margarita Ranch, they KNEW it was the place. After looking at over 30+ venues, the rustic elegance of this barn venue in San... Read more.

Urban Garden Wedding in San Francisco

Calling all couples that L-O-V-E San Francisco! Jessie + Benjamin described their wedding as being “hyper-local” and they were proud to highlight so much of... Read more.

Bohemian Elopement Inspiration in Miami’s Wynwood Arts District

Take a couple in love, set them against a muted color palette, bouquets of gorgeous blooms, a drapey gown (or two), place them in Miami’s Wynwood Arts District and... Read more.

Love + Inspiration in Arches National Park

Today’s love shoot offers plenty of inspiration for the adventurous couple! Taylor, Skye, and their photographer, Dawn, arrived at Arches National Park in... Read more.

The Hottest Trend in Wedding Desserts: Drip Cakes

While the past few years have given rise to the naked cake (we’re big fans), lately we’ve been seeing a new trend — the DRIP CAKE — and we’re completely... Read more.