Jen Campbell Archives

Author

Jen Campbell: Author

Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

A Year of Flowers: Gladiolus

With its sword-shaped leaves, long and narrow stalks, and vibrant piercing colors, we’re celebrating August’s special flower: the gladiolus! Yup, it’s... Read more.

Cheers! Vintage 60s Cocktail Party Wedding Inspiration

Perhaps a Mad Men binge-watch had something to do with it or perhaps it was always in their bones, but when Jamie of Jamie Mercurio Photography and Sara of Lulu... Read more.

Bohemian Sunset Bridal Session with Dreamy Floral Designs

A bride, a beach, and a giant floral arch: that’s all Ashley Steffens needed to inspire a whimsical, romantic photoshoot during her vacation to the Outer... Read more.

Our Favorite Prosecco Cocktails

Sunday is National Prosecco Day and we’re seriously ON BOARD! And also majorly curious as to who invents these days… (Can we be on that committee?!) Well, in... Read more.

Inspired by Nature: Blue Heron + Wetland Wedding Inspiration

Natural wetlands are among the most productive ecosystems in the world, in a class with coral reefs and rain forests, containing a vast amount of life, including... Read more.

Celebrating National S’mores Day — A Bachelorette Beach Bonfire!

Surf, sand, and s’mores! For those of you that know the joys of beach bonfires, is there anything more perfect than ending the evening with one of these decadent... Read more.

Wild + Free Summertime Elopement in the Italian Dolomites

Wild and adventurous elopements are popping up everywhere. We’re seeing so many couples embrace this version of the wedding; they introduce epic backdrops, wild... Read more.

DIY Confetti Throwers

Happy Wednesday! Today we are sharing an easy + fun DIY that you can add to your wedding ceremony (or reception exit) for guests to toss as you come back down the... Read more.

White Sand Elopement Inspiration with Whimsical Boho Details

Endless hills of soft white sand, not a person or creature in sight, just two people ready to declare their love with nature as a witness — the vision was set... Read more.

This Bride Surprised the Groom When a Styled Shoot Turned Into an Elopement!

Could you imagine planning your dream wedding — having so many different aspects of it prepared + in waiting… And then losing it all to a house fire? Well for... Read more.