Jen Campbell Archives

Author

Jen Campbell: Author

Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

How to Create Moody Wedding Vibes: Hang a Twinkle Light Backdrop

Prepare to be DAZZLED! Aside from the stunning wedding dress with all-around sparkle — and that twinkle light backdrop — prepare to be dazzled by this über... Read more.

How to Slay 3 Different Bridal Looks with Styles from BHLDN

You know those weddings that last all weekend long? The merriment starts on a Friday, and festivities press on until Sunday evening. Let’s all take 5 minutes... Read more.

Links + Loves: 3 Totally Binge-able Shows + the Perfect Halloween Cocktail

Welcome to another edition of Links + Loves! Let’s jump right in… Before you get too deep into “add to cart” season, take some time to make a mindful... Read more.

A Five Tiered Black Cake + Moody Wedding Flowers for Dracula’s Bride

Dracula had to pivot his big wedding plans because of the coronavirus. Instead, he opted for a micro wedding in an autumn-covered graveyard. With the styling help... Read more.

Feel As Good As You Look Wearing These 16 Socially Conscious Pieces of Jewelry

It’s so easy, especially during holiday shopping season, to fall into an ‘add it to my cart’ haze without really thinking about what you’re... Read more.

Fallen Angel Elopement Inspiration at the Salt Flats

A stunning, Halloween angel as fallen on the Bonneville Salt Flats, and we (admittedly) couldn’t be happier! This edgy, elopement editorial is the perfect... Read more.

Baby’s Breath Wedding Inspiration With A Macabre Series of Style

When we’re talking Halloween wedding inspiration, what better of a setting than somewhere called ‘The Catacombs?!’ Yes, that’s the setting... Read more.

Dried Palms + Brown Wooden Elements for This Mexican Micro Wedding

OOOOO this wedding, you guys! Where do we even begin?? We’ve loved getting to see how our couples were able to change up their plans from big bash to micro... Read more.

First Look at Emma Katzka’s “Nightbird” 2021 Bridal Accessory Collection

Your path to the altar has likely taken some quite unexpected turns this year, and with the launch of her 2021 bridal accessory collection, “Nightbird,”... Read more.

What’s the Password? A Secret Society Wedding With Art Deco Influence

Sorry! Before you read this feature, you’ve got to give us the secret password! Seriously guys, if you’re all about the eclectic, off-beat, Art Deco,... Read more.