Jen Campbell Archives

Author

Jen Campbell: Author

Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Win $2,500 for Your Honeymoon + Preview 2026’s Hottest Wedding Trends with Lovebird

Engagement season is officially here, and we’re partnering with Lovebird to celebrate all those magical “yes” moments that are happening right... Read more.

The BEST 2025 Black Friday + Cyber Monday Sales

Black Friday is officially… everywhere. So we did the homework for you — curating only the deals that actually matter for your wedding, your gifting list, and... Read more.

holiday gift guide people hard to shop for

Unique Gift Ideas for the People Who Are Hard to Shop For

We all know those people…they’re impossible to shop for. Be it because they buy themselves everything they want, or they’re just that particular... Read more.

holiday Christmas gift guide etsy personal unique gifts

Tired of Generic Gifts? These Etsy Christmas Finds Actually Feel Personal

If holiday shopping has started to feel like an endless scroll of sameness, consider this your invitation to slow down and shop small. Every December, I find myself... Read more.

Say “Oui” to Your Dream French Wedding at Château de Garrevaques

Planning a destination wedding in France just got so much easier (and more magical) If you’ve been fantasizing about exchanging vows in a centuries-old French... Read more.

The Top Trends From Fall 2026 New York Bridal Fashion Week

If you’re already dreaming about your wedding dress (or just love a good fashion moment), you need to know what just went down at New York Bridal Fashion Week... Read more.

The Wedding Speech App: Your Secret to a Perfect, Personal Wedding Speech (in Minutes)

You’re not nervous because you don’t care — you’re nervous because you do. Giving a wedding speech is one of the most meaningful things you’ll ever do... Read more.

timeless wedding trends bride with green shoes

Throwback! These Wedding Trends Are Officially Back IN for 2026 Weddings

You know that feeling when you stumble across your parents’ wedding album and think, “Wait, that’s actually kind of… chic?” Well, buckle... Read more.

The Green Wedding Shoes x Helzberg Collection: My Top Engagement Ring Picks

This post is sponsored by Helzberg. All content and opinions are that of GWS. Thank you for supporting the brands that help keep Green Wedding Shoes running. ... Read more.

groomsman hyping up the groom before giving a formal best man speech

How to Write the Perfect Best Man Speech (Even If You’re Not a Writer)

You love the groom. You want to get it right, but your brain goes blank every time you start. You’re not alone. Giving a best man speech is one of the most nerve-racking... Read more.