Jen Campbell Archives

Author

Jen Campbell: Author

Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Kailee P. Bridal Shoes: Beautiful, Comfortable, and Made to Last Beyond the Wedding Day

Let’s be honest: most brides are told they have to compromise when it comes to shoes. You either choose the pair you love and prepare to suffer quietly… or you... Read more.

Are Bridal Birks the New IT Wedding Shoe? Danielle Frankel x Birkenstock Says Yes

Birkenstock + bridalwear = the most comfortable plot twist in wedding fashion. Bridal Birks are exactly what they sound like: Birkenstock sandals reimagined for... Read more.

romantic red pink heart balloons cute Valentines Day ideas for home

Valentine’s Day Date Ideas for 2026 — Fun, Romantic Ways to Celebrate

Valentine’s Day is the perfect excuse to slow down, get intentional, and plan a date that actually feels like you. Whether you’re dreaming of a romantic night... Read more.

romantic long white lace nails with shimmery french tip accent designs

Lace Nails Are the Delicate Manicure Trend We’re Obsessed With Right Now

If you’ve been scrolling Instagram or TikTok lately, you’ve probably noticed a romantic manicure design taking over your feed: lace nails. This delicate... Read more.

Ready to Design Your Dream Ring? Joseph Jewelry Makes It Surprisingly Simple

Picture this: You’re standing in a jewelry store, staring at rows of beautiful-but-not-quite-right engagement rings, each one whispering “almost”... Read more.

short nails with white petal nail designs and a shimmery finish

White Nail Designs: 24 Trendy White Nails to Try in 2026

White nail designs are having a serious moment, and in 2026, they’re cementing their place at the top of our manicure inspo boards. Why? For one, Pantone just... Read more.

12 Nature-Inspired Engagement Rings That Bloom with Beauty

If you’ve ever picked up a seashell and thought, how is this real? You already get the magic of nature-inspired design. There’s something wildly romantic about... Read more.

The Top 10 Most Popular Real Weddings of 2025 (Across GWS, Instagram + TikTok)

What a year it’s been for weddings! We at GWS have spent the last 365 days immersed in all of the beautiful Real Weddings that we’re so lucky to get to... Read more.