Jen Campbell Archives

Author

Jen Campbell: Author

Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Bright + Minimal Texas Wedding With A Desert Rose Color Palette

When you know, you know. For Randi + Preston, they knew without a doubt they could trust their vendor team to bring their incredible day to life. Randi is a Production... Read more.

DIY the Flower Press Backdrop from This Rad Southwestern Elopement Inspiration

From wedding cakes to fashion and invitations to signage, the pressed flower trend is one that isn’t going anywhere any time soon. So when we took in the sheer... Read more.

Sober Curious? Serve Up These Booze-Free Craft Cocktails at Your Wedding

What does it mean to be sober curious? The high-level answer: you often opt to socialize without alcohol and, to put it simply, you don’t drink if you don’t... Read more.

Colorful Modern Desert Wedding Inspiration

Weddings in Joshua Tree Just Got a Bright and Colorful Makeover!

We’ve all seen (and loved!) modern Joshua Tree weddings. They’re trendy, clean, and a minimalist’s dream! But what about for the lovers of color? This is the... Read more.

Cool Bridesmaids Dresses Are (Finally) Easy to Find with Lovely Bridesmaids Dresses and Dessy

At first, you think it will be easy to find bridesmaid dresses. But then you start looking. And there’s a lot more to consider than you thought. For one, the... Read more.

This Jungle Elopement in Costa Rica Will Take Your Breath Away

Have you dreamed of being in the rainforest with the love of your life? Us, too! Now take that same idea and upgrade it…with an elopement! Rainforest lodge Amor... Read more.

Links + Loves: Two Very Different But Very Good Shows + A Gift for a Booklover

It’s been a great week to plan a wedding with a little help from your friends at GWS! We looked at some beautiful cluster engagement rings for the couple who... Read more.

Purple Wisteria and Puff Sleeve Bridesmaid Dresses Made for a Fairytale Wedding in Manhattan

As if a wedding in Manhattan isn’t chic enough, this one takes it to new levels! Rachel and Steven planned the wedding of their dreams at The Beekman Hotel, and... Read more.

How to Plan a Fairycore Wedding: The Magical Aesthetic That’s Perfect for Nuptials

If your idea of a perfect weekend is picking berries, gathering mushrooms, and chatting with your furry woodland friends (a girl can dream), it’s time to spread... Read more.

A BLIZZARD Happened During This Winter Wedding in Michigan!

Morgan and Justin’s love story is one straight out of a Hallmark movie. Between their meet-cute on a hike in the Grand Canyon, to their eventual wedding ceremony... Read more.