Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Happy Thanksgiving!

I’m off to the Midwest to spend the holiday with my husband’s family. Hope everyone gets a chance to relax and enjoy the extra time with loved ones.... Read more.

The Getaway Car!

When I think of the classic getaway car, I think streamers, tissue flowers, soap on the windows – usually pretty tacky stuff in my opinion. But these getaway... Read more.

Sugar Bloom Cupcakes

I love how modern these cupcakes look. They are all designed by Bev Perry, a cake designer from Australia. Her company Sugar Bloom creates gorgeous little works... Read more.

Sexy, Bohemian Braids!

I saw this top photo of Nicole Ritchie’s braids and think it would be so perfect for a causal beach wedding. Nicole definitely has the bohemian style figured... Read more.

Tutu’s for your Flower Girl

Every little girl wants to be a ballerina and loves wearing a tutu – that is why I think this is the cutest idea to keep them happy on your wedding day! I... Read more.