Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

LA Floral Vendor: Dandelion Ranch

I love Dandelion Ranch where they seek out the freshest flora daily from local growers and place them in vintage pitchers, wine boxes, soup terrines, and retro ceramic... Read more.

Silhouettes!

I’ve kind of been obsessed with silhouettes lately. I think they can work for a vintage theme or more modern wedding theme. Whether you incorporate them on... Read more.