Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Brides + Cozy Pretty Sweaters

If you have a winter wedding or just for a cooler evening, I love the idea of pairing a pretty sweater with your wedding dress. A pale pink is so pretty and super... Read more.

A Red Vespa + A Cute Couple

This kind of seems like the perfect weekend post. A stylish couple + a 1966 red vespa + the talented photography of Clayton Austin kind of equals perfect to me.... Read more.

A Royal Affair Bridal Shower

I’ve received a few emails lately asking for some bridal shower inspiration, so when the lovely Vanessa at Alchemy Fine Events said she had a bridal shower... Read more.

Wedding Invitation Inspiration

Today, I thought I’d share some of my current favorite wedding invitations + save the dates I’ve seen in the past few weeks. There are so many creative... Read more.