Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

DIY: A Cupcake Topping Bar

I love any kind of “topping bar,” so when Amber of Enjoy Cupcakes asked if I’d be interested in sharing a DIY for a cupcake topping bar, I said... Read more.

Friday Favors!

Happy Friday everyone! Hope you all had a wonderful week. Some fun links for your weekend… Did you see this bride’s butterfly dress? Totally loving this... Read more.

A Whimsical Fashion Shoot

I love these pretty bohemian hairpieces + cute romantic skirts! So perfect for your engagement photos or wedding. This whimsical photo shoot styled by Jenn Wood... Read more.

DIY Pie in a Jar Treats

Here is how to make the cute Pie in a Jar treats from our Winter Wedding Shoot we featured this morning! Ingredients: Pie Crust Dough (fave recipe or pre-made) 2... Read more.

Backyard Winter Wedding Ideas

With the holidays approaching and living in Southern California, backyard weddings are easy to pull off even in the winter! While traditional red and green colors... Read more.