Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

DIY: Ombre Fabric Backdrop

If you loved all the colorful fabric from the wedding I shared this morning or are as obsessed with ombre as we are, then this is the DIY for you! :) It’s... Read more.

Desserts in a Dish

I know not everyone out there is a fan of cake – and there are no rules you have to have a cake at your wedding (pretty evident by all the weddings we’ve... Read more.
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DIY: Terrarium Place Holder

Jessica + Garett over at Wednesday have lots of creative ideas (you might remember them from this fun wedding we shared a few months ago) and I’m super... Read more.