Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology
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Frida Kahlo Wedding Inspiration

Nestled between the Santa Ynez foothills + the Pacific Ocean, the historic Dos Pueblos Ranch in Santa Barbara set the scene for today’s gorgeous styled shoot.... Read more.
DIY Flower Bracelet

DIY: Boho Flower Bracelet

Looking for a fun alternative to bouquets for your bridesmaids? We love the idea of a pretty flower bracelet for your gals! Our  DIY contributor, Amanda of Anthomanic,... Read more.