Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Ivy & Aster 2014 Collection

We are big fans of Ivy & Aster’s stunning gowns here at GWS, so we’re super excited to be sharing an exclusive first look at their newest collection,... Read more.
whimsical rocks bridal shoot

Whimsical Bridal Fashion Ideas

For all of you couples looking for some non-traditional attire options for your big day, this gorgeous shoot, captured by Evelyn Eslava Photography, is sure to... Read more.