Jen Campbell Archives

Author

Jen Campbell: Author

Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Modern Woodland Wedding Elopement: Candice + Bradley

What started out as a fun, unique winter styled shoot quickly became a real-life magical elopement for Candice + Bradley, sweethearts since high school who have... Read more.

Music-Themed Wedding Inspiration from The Jam Event

When it comes to the things we love here at GWS, it’s weddings (obvs) followed pret-ty closely by music. (In case you were wondering peonies, donuts + puppies... Read more.

A Colorful Fiesta-Inspired Wedding

Jen + Matt were deeply inspired by their year teaching together in southern Spain, and they brought such a gorgeous celebration to life with lots of color, personality... Read more.

Ice Castle Engagement Session: Allison + George

In five years when we think back to some of our most fave e-sesh backdrops, guaranteed this one will still stand out in our minds + top the list. Knowing it would... Read more.

Organic Bohemian Wedding Inspiration

Couples tying the knot these days have endless options for making their celebration as beautiful as it is unique. Familiar with that fact themselves, Lauren and... Read more.

Handcrafted Yellow-Inspired Wedding: Wendy + Adrian

When we heard that Wendy has been an avid daily reader of GWS for years, we were crazy flattered to say the least. The ultimate fun for us is seeing a faithful reader... Read more.

Moody + Romantic Blue Wedding Inspiration

Shades of blue make up such a pretty palette for weddings. We love the moody feel and the fact that ocean hues (ranging from teal to cobalt to indigo) can work so... Read more.

Industrial Brooklyn Wedding: Marlo + Sam

Marlo + Sam did what so many couples are also guilty of: they jumped the gun + booked a wedding venue they really just weren’t happy with. But instead of settling,... Read more.

Dreamy Wedding Inspiration at Carmel Valley Ranch

Ok, be totally honest, have you ever seen a dreamier ceremony site than this? The creatives who put together this truly stunning editorial were inspired single handedly... Read more.

The Cream Event in Los Angeles

Can you even believe it’s already been a year since The Cream? We kinda can’t, but since this event just so happens to be our absolute fave, we’ll... Read more.