Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology
Romantic makeup DIY

DIY Timeless Wedding Day Makeup

There are lots of wedding events that happen around your wedding day where you want to look your best. While it’s so great to have a makeup artist for your... Read more.

DIY Floral Balloon with Afloral

Here at GWS we are big fans of balloons (remember this other DIY Giant Balloon we did?) and so today we paired up with Afloral to put a twist on the giant balloon... Read more.