Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Moody Pantone Wedding Inspiration

Today’s magical editorial is so much fun because it shows us a fresh, but moody, side of the Pantone colors of the year, Rose Quartz + Serenity. Louise Strydom handled... Read more.

DIY Floral Garter

Today we are sharing a super fun DIY – a floral garter! This is a no-sew DIY project for brides who want make something fun and fresh for their wedding day! This... Read more.