Jen Campbell Archives

Author

Jen Campbell: Author

Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Good News: You Can Get Married Surrounded by a Super Bloom of Ranunculus!

You already know the super bloom is a wondrous sight (thanks, everyone on Instagram). Maybe you’ve thought about taking some engagement photos amongst the... Read more.

Dreamy Dresses That Won’t Break the Bank—Find The One with White One

Here at GWS, weddings are a BIG DEAL. You’ve found your partner, the love of your life, your best friend—and that’s something to celebrate! Well, we... Read more.

Springtime Fresh: You’ve Got to See the Larger Than Life Florals in this Whimsical Wedding Inspiration

Hello, fresh springtime vibes! Mixing together some of our favorite things, namely splashes of color, DIY projects, and tons of florals, today’s editorial is no... Read more.

newlyweds in matching jean jackets Julie Shuford Photo

The Best Of! Monthly Inspiration from our Preferred Wedding Artists May 2019

It’s that time again — time to check in with our Preferred Wedding Artists and see what sort of magic they’ve been creating this month! Our selection... Read more.

A Whole New World of Wonders Come to Life in Aladdin + Jasmine’s Imagined Wedding!

Whether you’re curious to see if Will Smith can fill some rather big shoes in the new Aladdin film or you’re strictly a fan of the original, one thing... Read more.

15 Magical Tent Decor Ideas for an Outdoor Wedding

Gone are the days when the dreaded drop of rain forces you to turn to Plan B: the plain white tent. (Whew!) Thankfully, taking cover has only created an entirely... Read more.

Emma Katzka’s New Parisian-Inspired Jewelry + Accessory Collection is Très Chic Plus a GIVEAWAY!

Ooo la la! One of our fave bridal accessories designers, Emma Katzka, is at it again with a brand new collection for brides who adore classic romance! We’ve... Read more.

How to Mix and Match Bridesmaid Dresses

While bridesmaids in matching dresses will probably never go out of fashion, we’ve definitely noticed an influx of mixed prints, styles, and hues for ladies... Read more.

Ready-to-Wear: Floral Creations You Can Rock In Lieu of a Bouquet!

We can never get enough of florals—bouquets, backdrops, ones festooned from the ceiling, you name it! Well…we love florals so much, we thought it’d... Read more.

We’re Crushing on Chosen By One Day—See Their Latest Clair De Lune Lace Collection!

Good morning, friends! Are you familiar with One Day Bridal? The Melbourne-based bridal boutique is known for their gorgeous gowns and oftentimes bespoke designs.... Read more.