Swanky Seventies + Desert Crushin’: Vintage Meets Festival Vibes from the Jam Event 2018

The Jam Event 2018

We share a LOT of creative stuff here on GWS (chances are you probably already know that)… so every year, when The Jam Event rolls around we absolutely BUBBLE with excitement for what’s to come. What’s The Jam Event? Oh, just a major gathering of wedding industry professionals that all join together in a creative collaborative effort. The result? Seriously big ideas, the most effervescent inspiration, and tons of gorgeous displays.

The past few years have had some rockin’ themes: 2015’s was a music festival, 2016’s heavy metal with a fearsome punch of bronze had us starry-eyed, and 2017’s was all about ‘80s-inspired design. How could they top that? Well, somehow my friends, they did. We’re rolling out the red carpet to bring you the crème de la crème of all things desert related, music festival vibes, and a touch of ‘70s vintage.

Hosted by the lovely Jaime at Wild Heart Events and Bella Vista Designs, the day was captured by Anna Delores + James&Jess. Let’s get lost in inspiration wonderland:

cactus backdrop

If you’ve got a love of cactus… you’re in for a TREAT!

disco balls

The Jam Event 2018

All the metallic details + vintage vibes. Yup, we’re on board!

The Jam Event 2018

Let’s tour the different installations + stations at The Jam! First up is this gloriously retro California-inspired booth:

The Jam Event 2018

California Boogie Dreamin’

Lovelyfest absolutely crushed it with all the fringe accents (note the curtain dividers!), and that California cool color palette. We’re seriously *obsessed* with the pop of orange to complement the teal, plus that blush pink. So good!


The Jam Event 2018

Lovelyfest shares: We always start our design process with a color palette! When we found out the theme of this year’s Jam Event was ’70s desert disco, we knew we had our work cut out for us! There were a lot of ‘hot’ colors during the ’70s: avocado green, brown, mustard yellow, and orange being some of the most popular. We decided to choose just one of these colors —mustard yellow — to base our design off of. We paired it with blush pink, teal, gold and white, and our color palette was complete! 

mint chairs

Hello interior design! Playing off the ’70s love of shag carpet, the team incorporate that + so much more. We’re talking rattan items, plants, tons of velvet, daisies, macramé, disco glitter and fringe!

white centerpiece

 Idlewild Floral came in with the most gorgeous unique and feminine floral arrangements — the cherry on the tabletop!

macrame menu

At each place setting, lyrics from an iconic ’70s song were scripted in that same funky font.

The Jam Event 2018

The Jam Event 2018

design: Lovelyfest // florals: Idlewild Floral // rentals: Avenue Twelve‌‌‌, La Tavola Fine Linen‌‌‌, All About Events‌‌‌, Party Pleasers‌‌‌, Hostess Haven

The Jam Event 2018


Inspired by John Lennon’s song, “Imagine,” Tyler Speier created an ethereal, monochromatic/neutral space with dried flowers and grasses, mixed natural textures (linen, velvet, fur, wood, metal), copper/rose gold accents, and iridescent glassware.

Tyler shares: I was also inspired by the 1950s elegance of Palm Springs (think Lucille Ball and Frank Sinatra). With all of the craziness happening in the world, I wanted to create a space of tranquility and hope for a better future, celebrating the beauty of humanity and what we all have in common.


The Jam Event 2018

The table setting was simple and elegant, with the focal point being the hanging arrangement + centerpieces of of dried florals, lunaria, and Sahara roses.

The Jam Event 2018

The Jam Event 2018

We especially loved the acrylic calligraphy place cards created by Calligraph.Yee,‌‌‌ and the luminous rose gold and marble textured menus from Lotus and Ash.

The Jam Event 2018

That gorgeous table + all the candles. ADORE!!

striped backdrop

Don’t you love when couples can incorporate meaningful lyrics into their day?

design + florals: Tyler Speier // rentals: Tent Merchant‌‌‌, La Tavola Linen,‌‌‌ Party PleasersBella Vista Designs // catering: Omni Catering // graphic design: Calligraph.Yee‌‌‌, Lotus and Ash

tire chairs

Mad Max Muse

The team at Onxy and Redwood is known for playing on the dark side of the rainbow, and the definitely BROUGHT IT with this Mad Max-inspired vignette.

The Jam Event 2018

Jess of Onxy and Redwood shares: Using edgy, out-of-the-box concepts, the post-apocalyptic Mad Max desert vibe, seemed to be a fun spin that could set our design apart from the other pretty desert pastel palettes. We thought, why not have fun pushing the boundaries?! Our installation was meant to be somewhat of a random collection of items found in an old gas station or garage but prettied up with some delicate softer pieces. So we used tires, cinder blocks, and metals, as if found randomly at a garage.

The Jam Event 2018

flower window

The overgrown wall of florals by Ella & Louie balanced the edgy and weird — keeping it pretty, punky, yet oddly practical!

The Jam Event 2018

gold feather cake

Almost like a phoenix rising from the ashes? Cakes by Colin crafted this uber cool cake!

cotton candy

design: Onxy and Redwood // florals: Ella & Louie // geometric wood lounge backdrop: Lumbercat // graphic design: Lazy Creative Designs // lighting: Bella Vista Designs // lounge furniture (couch and coffee table only): Party Pleasers‌‌‌ // cake:  Cakes by Colin // wood cake table: Elan Event Rentals

The Jam Event 2018

Moonlight Disco

Jaime, the host of the event and designer at Wild Heart Events shares: Our vignette was inspired by the celestial vibes of the desert, mixed with a midnight spin around the roller rink! I had this vision for awhile and when one of our teams couldn’t participate due to the date change, I rallied the other creatives and pulled this one together last minute!

Our denim and patch place cards were a play on festival fashion with bleach splattered napkins and crystals at each place setting. Jaime from  We really had some fun with this one!

The Jam Event 2018

For a funky play on festival fashion, they used denim and patch place cards with bleach-splattered napkins, along with crystals at each place setting.

The Jam Event 2018

Casa Blanca SB created the most amazing floral installations with oversized succulents — painted to look iridescent — and magic 8 balls + disco globes woven in!

moon charger

How darling are the quotes Sophia Loves Letters wrote on the moon mirror ‘chargers’? They say, “You are the moon to my shine,” “Follow the call of the disco ball,” and, “Over the moon and under the sun.

design: Wild Heart Events // florals: Casa Blanca SB // rentals: Party Pleasers‌‌‌, La Tavola Linen‌‌‌, Otis and PearlBella Vista Designs // calligraphy: Sophia Loves Letters

The Jam Event 2018

Desert Crush

Last, but certainly not least, take a look a this ode to the desert from Event Vignette! Desert Crush was an ode to all that is desert , sustainable and reclaimed. Collaborating with All Heart Rentals‌‌‌, Milk & Honey Farms‌‌‌, Elan Event Rentals, and Crushcakes Cafe‌‌‌,,the scene was set in the wild west. Dried flowers, desert dunes, and copper accents framed the space that truly had a ’70s essence.

All members of the team contributed their unique take on ’70s in the desert, with desserts reminiscent of the pale sunset colors and geodes you would find there.


The Jam Event 2018

The Jam Event 2018

marble cake

Now that is one GORGEOUS cake. Way to go, Crushcakes Cafe! We’re kinda sorta in love with the overall marble-effect and little touches of gold!

design + florals: Event Vignette // rentals: Milk & Honey Farms‌‌‌, All Heart Rentals‌‌‌, Elan Event RentalsBella Vista Designs // desserts: Crushcakes Cafe‌‌‌, Paradice Shaved Ice // hand lettering: Hilary Elizabeth Lettering

Wishing you had been there to see it all? Get a closer look in this video from I hear My Groom!

event host + overall design: Wild Heart Events // photography: Anna Delores + James&Jess // videography: I hear My Groom // hair + makeup: Blushing Beauty // custom jacket: Bash Calligraphy // graphic design: Willhouse Creative // entrance installation: Bright Inc // dance floor overhead installation: Idlewild Floral // event sponsor, lighting + production: Bella Vista Designs // rentals: Party Pleasers‌‌‌, Elan Event Rentals‌‌‌, La Tavola Fine Linens‌‌‌, Otis and Pearl // valet: Blue Star Parking // transportation: Jump on the School Bus // band: The Replicas // dj: Dart Collective // silent disco: Kramer Events, DJ Darla Bea // bar: Sidecar Slo‌‌‌ / Tinker Tin Trailer,‌‌‌ Simply Cocktails SB‌‌‌, Ancient Peaks Wines‌‌‌, Captain Fatty’s Brewery‌‌‌, Los Olivos Lemons,‌‌‌ Soldier of the Great Pour // catering: Paradise Shaved Ice‌‌‌, Haute Sugar Co‌‌‌, Crushcakes‌‌‌, Omni Catering‌‌‌, Savory Thyme Catering‌‌‌, Buena Onda‌‌‌, The Chef’s Touch‌‌‌, First and Oak // entertainment: Sansa Asylum‌‌‌, The Brawling Betties‌‌‌, Sara Wilcox Henna‌‌‌, Foto Vibe‌‌‌, Photo Bohemia‌‌‌, Camp’d Out Tents